The Handy and Petrovic Racing will continue their partnership in 2026, building on a first season that turned the number 42 into The Handy Car and gave the brand a distinctive place in the championship.
The relationship began through Ohdoki, the Norwegian technology company behind The Handy, and its wider involvement with Vortex Performance and Radical Cup Scandinavia. What started with a distinctive livery and a visible place in the paddock established a campaign identity that could carry across the season.
For 2026, that platform expands. The programme includes branding on the car and race suit, product-led content, social campaigns, selected events and race-weekend activations. The aim is to create a consistent role for The Handy across the season rather than a series of isolated sponsor appearances.
The Handy is a brand with personality. That gives us the opportunity to make something more interesting than exposure alone.
stevan petrovic
The deeper relationship also means developing ideas earlier and using more of what a racing programme can provide: the driver, team, car, preparation and life around the championship. Some activity will be created for The Handy's own channels; other work will live inside Petrovic Racing and the wider race-weekend environment.
The first season proved that a partnership does not need to come from the traditional motorsport world to belong in the paddock. Year two is about taking that idea further and turning recognition into a body of work that develops across the campaign.
